For thousands of online sellers, Magento is the best eCommerce platforms out there. The truth is that there are many eCommerce platforms available to modern online sellers, but there are a few things that make Magento special.
When people are in the process of building an online store, they realize that they need a wide range of functionalities in order to take care of some sophisticated points that are part of this venture. This is where Magento comes into play because with its help you can use all the features you need to create a fully functional eCommerce store. As a result of that, your online business will become more efficient and eventually more profitable.
One of the features that Magento has and that contributes to the functionality of every website based on this platform is the multisite functionality. In other words, every user can create additional sites on different domains. It’s obvious that each site will have an original store. In addition, they can come with different templates and themes too. Yet, you will organize them and run them from one place.
Magento also supports Search Engine Optimization. It seems that SEO is more important than ever today and Magento optimizes every online store for better search engine ranking. It provides automated meta tags, short and effective URLs, optimized product descriptions, fully functional HMTL and more. All these things are evaluated by Google and other search engines and if everything goes well, your online store will appear higher in the search engine results.
Integration with Google Analytics
Even though Magento has its own analytic tools, it’s good to know that you can easily integrate your Magento-based eCommerce website with Google Analytics too. This tool tracks sales and analyzes many different business activities like website traffic, product performance and more.
This is a relatively cheap solution for those looking for an efficient eCommerce platform. One of the main reasons why people are interested in launching online stores is the fact that these stores don’t require huge investments. With Magento, the expenses are cut even more. There are different packages for different users which mean that you can easily switch to a more expensive package if needed. One thing is for sure – with Magento, you will pay only for the features that you will actually need.
These are the things that make Magento one of the best eCommerce platforms.